1 00:00:28,93 --> 00:00:34,82 This is Bob playing marketing manager. Radio in the control of the visual of R.C.A. 2 00:00:34,82 --> 00:00:39,43 Victor what you're going to hear about today is nothing short of a miracle. 3 00:00:40,58 --> 00:00:44,30 It's dramatically newts it's an R.C.A. Victor explosive. 4 00:00:44,47 --> 00:00:50,58 Made possible only through years of research invention and innovation. 5 00:00:50,59 --> 00:00:55,56 Living in stereo played on a records through the all new. 6 00:00:55,98 --> 00:01:01,51 Two and one R.C.A. Victor's stereo or the phonic High Fidelity victrola. 7 00:01:02,95 --> 00:01:07,24 In this figure you can hear the left hand section of the arc spirit predominating 8 00:01:10,74 --> 00:01:10,80 and 9 00:01:10,81 --> 00:01:21,26 when this one the right hand section predominate. 10 00:01:21,28 --> 00:01:24,93 And together they give us the fullness of Living Stereo 11 00:01:30,10 --> 00:01:32,92 you two separate 12 00:01:32,92 --> 00:01:37,08 and distinct sound from one from one side of the orchestra 13 00:01:38,12 --> 00:01:43,02 or one speaker says another track from the other side of the orchestra for the 14 00:01:43,02 --> 00:01:49,80 second bigger system yet both are coming from one record one groove picked up by 15 00:01:49,80 --> 00:01:56,13 one style of almost like playing two different teams on the same violin at the same 16 00:01:56,13 --> 00:01:59,66 time to understand how this can be done. 17 00:02:00,00 --> 00:02:05,45 Let's first recall how regular one track recording is accomplished. 18 00:02:05,46 --> 00:02:07,06 Sine waves reaching the microphone. 19 00:02:07,66 --> 00:02:13,79 Are changed into impulses of electric current increased in strength by the 20 00:02:13,79 --> 00:02:17,86 amplifier they float to the cutting moving it back and forth 21 00:02:18,59 --> 00:02:23,76 and cutting from side to side in the group of the record. To play it back. 22 00:02:23,99 --> 00:02:29,59 We substitute a stylus for the cutting at the tip of the stylus back 23 00:02:29,59 --> 00:02:34,05 and forth side to side in the group bending 24 00:02:34,06 --> 00:02:38,30 that ceramic bar to which the stylus is the Pats. 25 00:02:38,32 --> 00:02:45,11 One a ceramic bar is bent tiny pulses of electric current are produced these 26 00:02:45,11 --> 00:02:50,40 impulses currents again strengthened by amount of wire are carried through the 27 00:02:50,40 --> 00:02:50,61 speakers. 28 00:02:51,25 --> 00:02:57,72 Where they are converted back to the same side we had at first. 29 00:02:58,56 --> 00:03:03,48 Now let's compare a regular record group having only one sound track with the 30 00:03:03,48 --> 00:03:10,11 Revolutionary New Living Stereo group having two separate soundtracks the 31 00:03:10,11 --> 00:03:14,66 soundtrack made by one section of the orchestra. Is on the side of the group. 32 00:03:16,77 --> 00:03:20,71 While the soundtrack from the other section of the orchestra is on the other side 33 00:03:22,55 --> 00:03:27,35 to play up to use a special stereo pickup developed designed 34 00:03:27,35 --> 00:03:32,11 and most important manufactured by the radio and Victrola the vision of R.C.A. 35 00:03:33,44 --> 00:03:36,57 In the second up the stylus is bass and the two ceramic bars. 36 00:03:36,74 --> 00:03:42,75 Instead of one as the tip of the stylus moves to the right of the bar on the left 37 00:03:42,75 --> 00:03:49,00 producing impulse. As it moves to the left it bends the bar on the right. 38 00:03:49,25 --> 00:03:55,14 Again reducing current Now let's take another look at our Living Stereo record 39 00:03:55,14 --> 00:04:01,17 groove with its two separate soundtrack impressions on its side. In cross-section. 40 00:04:01,31 --> 00:04:07,21 It looks like this. Of a shape group. Forty five degrees on each side. 41 00:04:07,87 --> 00:04:13,72 Let's put our Living Stereo stylus in this group as the record turns the right side 42 00:04:13,72 --> 00:04:18,29 of the groove reproduces the sound from the left hand sections of the bar to the 43 00:04:18,30 --> 00:04:23,50 left side of the groove reproduces the sounds in the right hand side now 44 00:04:25,81 --> 00:04:31,93 to totally different sounds coming from one group on one record with one style of 45 00:04:34,18 --> 00:04:38,88 living area mains 46 00:04:38,89 --> 00:04:43,29 that stereophonic recording has been brought down from a relatively expensive hobby 47 00:04:43,29 --> 00:04:50,05 into the price range of the average family giving them the tremendous musical 48 00:04:50,05 --> 00:04:56,74 experience of Living Stereo doing so popular print everyone can afford. 49 00:04:59,94 --> 00:05:01,49 They will come in a variety. 50 00:05:02,14 --> 00:05:06,94 Every kind of music for every kind of tapes along with the new record. 51 00:05:07,53 --> 00:05:10,49 A complete dramatically new line of R.C.A. 52 00:05:10,49 --> 00:05:12,50 Victor to a stereo 53 00:05:12,50 --> 00:05:17,99 or the phonic Victrola covering the tire price brains. 54 00:05:18,01 --> 00:05:24,01 All models will play as well as stereophonic lights and other words 55 00:05:24,01 --> 00:05:29,10 that will play any records whether seventy eight forty five thirty three 56 00:05:29,10 --> 00:05:34,22 and a third sixteen A two thirds are the New Living Stereo records 57 00:05:34,93 --> 00:05:41,70 and throwing new living sounds in addition for those customers 58 00:05:41,70 --> 00:05:45,15 who have purchased or may want to purchase new 59 00:05:45,15 --> 00:05:48,86 or the phonic High Fidelity Victrolas. I don't buy at a later date. 60 00:05:49,07 --> 00:05:52,61 I want to convert to Living Stereo R.C.A. 61 00:05:52,62 --> 00:05:55,62 Victor will offer amplifiers stereo pickup. 62 00:05:55,98 --> 00:05:59,86 Figure cabinets and the necessary leads to permit a. 63 00:06:00,00 --> 00:06:03,63 A simple and inexpensive converges. 64 00:06:03,65 --> 00:06:06,30 That now offer to grow babies brilliant 65 00:06:06,30 --> 00:06:08,97 and beautiful Grand Canyon suite is being played. 66 00:06:09,16 --> 00:06:15,04 You are going on a ride a ride on the diamond tip of R.C.A. 67 00:06:15,04 --> 00:06:20,73 Victor's new Living Stereo silent as it plunges down through a canyon of sound 68 00:06:20,73 --> 00:06:22,74 where music is made 69 00:06:49,00 --> 00:06:52,08 Living Stereo on R.C.A. 70 00:06:52,08 --> 00:06:58,59 Victor's new two in one stereo or the phonic Piper done with a Victrola R.C.A. 71 00:06:58,60 --> 00:07:04,85 Victor again is first for the first in the industry to announce a complete new line. 72 00:07:05,35 --> 00:07:10,44 Of two on one stereo or the phonic High Fidelity Victrolas. 73 00:07:10,46 --> 00:07:12,03 It's the most tremendous. 74 00:07:12,05 --> 00:07:17,24 New musical experience you can have a now it's available for everyone. 75 00:07:56,70 --> 00:07:59,95 Through the years. R.C.A. Victor has build a tradition. 76 00:08:00,00 --> 00:08:06,94 Continually introducing new ideas to bring in home 77 00:08:06,94 --> 00:08:11,07 entertainment in keeping with that tradition R.C.A. 78 00:08:11,07 --> 00:08:17,11 Victor now offers a completely new development listening enjoyment take Watch 79 00:08:18,49 --> 00:08:24,42 how long do you think it takes the average person one. 80 00:08:25,46 --> 00:08:31,00 Second thirty two in one hundred ten seconds. Let's find out. 81 00:08:33,04 --> 00:08:39,93 Let's go to Second 82 00:08:40,64 --> 00:08:45,89 Exactly. How did she do it. Here's how. R.C.A. 83 00:08:45,90 --> 00:08:52,79 Victor can see the magazine to make playing a 84 00:08:52,79 --> 00:08:57,25 tape as simple or even easier than playing a record. 85 00:09:07,37 --> 00:09:10,82 Practical. The first truly sensible approach to take. 86 00:09:11,46 --> 00:09:14,14 But that's only part of the story. 87 00:09:14,16 --> 00:09:19,61 The new cartridge cuts basic tape costs quarter of what they used to be for the 88 00:09:19,61 --> 00:09:21,51 same playing time. And here's how. 89 00:09:22,44 --> 00:09:27,53 The old reel type stereo tapes carried two tracks one for each speaker system. 90 00:09:29,01 --> 00:09:31,39 The new cartridge tape carries not just two. 91 00:09:31,80 --> 00:09:35,54 But four tracts in each direction for stereo 92 00:09:35,54 --> 00:09:42,21 or four tracks for model giving twice the playing time for the same length of take. 93 00:09:43,08 --> 00:09:47,88 Home Recording all four tracks can be used giving four times the playing time 94 00:09:47,88 --> 00:09:54,46 giving you more uninterrupted music than is possible from stack of forty five rpm 95 00:09:54,46 --> 00:09:59,79 records on an automatic phonograph. And there's even more. On the old. 96 00:10:00,00 --> 00:10:05,43 Tape recorders the slowest speed at which music could be satisfactorily recorded 97 00:10:05,43 --> 00:10:08,61 and played was seven and one half inches per second. 98 00:10:09,62 --> 00:10:14,89 But now high fidelity music at the New Low speed of only three 99 00:10:14,89 --> 00:10:17,07 and three quarters inches per second. 100 00:10:17,25 --> 00:10:21,38 Made possible by the development of precision controlled R.C.A. 101 00:10:21,38 --> 00:10:26,60 Victor sound heads and precision balance move is the product of four 102 00:10:26,60 --> 00:10:31,49 and one half years of research to be manufactured in an R.C.A. 103 00:10:31,49 --> 00:10:34,96 Victor zone Cambridge Ohio factory. 104 00:10:36,03 --> 00:10:39,83 One hour of story or phonic music or two hours more 105 00:10:39,83 --> 00:10:46,64 or in a single tape cartridge in the past stereo funny tapes like this 106 00:10:46,64 --> 00:10:49,01 one gave about thirty six minutes of music 107 00:10:49,72 --> 00:10:56,32 and cost about as much as three LP records. But with a new tape cartridge with a Z. 108 00:10:56,32 --> 00:11:01,43 Magazine loading Living Stereo will be available at a cost of a little more than 109 00:11:01,43 --> 00:11:04,28 one LP records. 110 00:11:05,15 --> 00:11:09,59 Along with a new tape cartridge goes a complete line of brand new R.C.A. 111 00:11:09,59 --> 00:11:11,94 Victor tape cartridge recorders and players 112 00:11:11,94 --> 00:11:17,33 and a complete price range to put the ultimate in high fidelity music listening 113 00:11:17,33 --> 00:11:23,33 and home recording pleasure within the reach of everyone all models both play 114 00:11:23,33 --> 00:11:26,95 and record while all over stereo semiautomatics 115 00:11:26,95 --> 00:11:32,02 and fully automatic models record stereophonic Li as well as mine 116 00:11:32,02 --> 00:11:38,79 or bringing the new grail of Living Stereo to home recording all 117 00:11:38,80 --> 00:11:43,38 models feature a fast forward action as well as a fast reverse for editing 118 00:11:43,38 --> 00:11:51,96 and selection. 119 00:11:51,98 --> 00:11:56,57 All models also feature an automatic shut off that turns off the machine 120 00:11:56,57 --> 00:11:59,80 when the tape is finished playing but. 121 00:12:00,00 --> 00:12:05,58 Is now completely rewound ready for playing not only for rewinding the new tape 122 00:12:05,58 --> 00:12:11,96 cartridge is at all times ready for play. The new R.C.A. 123 00:12:11,96 --> 00:12:16,24 Victor deluxe models include the completely automatic features of reversing 124 00:12:16,24 --> 00:12:22,07 and shutting off playing up to two hours of music at the push of one button making 125 00:12:22,07 --> 00:12:28,26 it unnecessary even to turn the cartridge over presto tape reversed sound had 126 00:12:28,26 --> 00:12:31,68 switched to the be tracked all without the touch of a ham. 127 00:12:32,84 --> 00:12:35,78 And now some more features of the dramatically new R.C.A. 128 00:12:35,78 --> 00:12:40,37 Development for easy convenient indexing. 129 00:12:40,87 --> 00:12:46,92 You have first the footage counter giving you an indication at all times of how 130 00:12:46,92 --> 00:12:49,15 much tape has been recorded or played. 131 00:12:50,43 --> 00:12:56,46 Second to conveniently located windows to provide a further visual check on how 132 00:12:56,46 --> 00:13:01,02 much tape remains on each real. Third. 133 00:13:01,04 --> 00:13:12,90 For easy reference the first side of each selection is labeled a. 134 00:13:14,62 --> 00:13:17,79 While a second side is labeled be. 135 00:13:18,61 --> 00:13:21,66 Conveniently packaged in a rugged polystyrene case 136 00:13:21,66 --> 00:13:24,48 that keeps the tape protected against damage. 137 00:13:24,78 --> 00:13:29,55 A package actually containing twice as much music as is found on the conventional 138 00:13:29,55 --> 00:13:31,79 seven inch prerecorded tape or even. 139 00:13:32,24 --> 00:13:35,02 All in one small neat cartridge 140 00:13:35,02 --> 00:13:38,57 that does not need a spare second real for winding 141 00:13:38,57 --> 00:13:45,51 and rewinding a simple break hold the reels firmly prevents tape on winding 142 00:13:45,51 --> 00:13:49,68 in filing in shipment or handling virtually foolproof. 143 00:13:50,68 --> 00:13:54,55 When the cartridge is magazine loaded in position to play the break is 144 00:13:54,55 --> 00:13:59,78 automatically released too easily removable screws are meant to. 145 00:14:00,00 --> 00:14:01,97 Bridge to be opened to edit 146 00:14:01,97 --> 00:14:07,93 or repair the take no need to worry about your pre recorded music tapes being 147 00:14:07,93 --> 00:14:13,59 accidentally erased it can happen all cartridges include a special feature 148 00:14:13,59 --> 00:14:20,56 that makes accidentally richer of prerecorded tapes in simple 149 00:14:22,62 --> 00:14:24,74 practical easy to you 150 00:14:25,59 --> 00:14:30,38 and with all the unquestioned advantages of tech ready to move the tape recorder 151 00:14:30,38 --> 00:14:33,76 out of the closet and into the living room where it belongs. 152 00:14:33,78 --> 00:14:35,25 As part of the newest 153 00:14:35,25 --> 00:14:39,77 and most exciting home entertainment center for the entire family. 154 00:14:40,77 --> 00:14:44,10 One more keenly significant example of R.C.A. 155 00:14:44,10 --> 00:14:50,68 Is aggressive leadership playing a vital role in developing a dramatic to further 156 00:14:50,68 --> 00:14:55,28 and advance a great new industry but take heart for it.